Friday, August 24, 2007

Northpoint Coffee


Great venue. Loads of potential. Disappointingly falls short.

Northpoint Coffee, located at 1250 Bridgeway in Sausalito, CA, sadly fails to deliver what could easily become a local's favorite coffee shop hang out. And perhaps it once was. But it seems that ever since Northpoint Coffee underwent management changes a few months back, things (which even then were never that great, but we tolerated for the views and outdoor seating by the water), have slowly slid even further into a disappointing coffee shop of Sausalito. Let's go through the checklist for every reputable, somewhat cool, I'll be visiting you again on a regular basis while I attempt to work on my computer but actually just surf as many blogs as my eyes can take, coffee shop:

Couches, check.
Free WIFI, check.
Great views, check.
Outdoor seating, check.
Average lattes, check.
Soy milk available for said lattes, check.
Palatable light lunch fare and snacks, check.
Bottled beer, check.
Wall outlets for your computer and other electronic device charging, check.

Looking pretty good, isn't it? At first glance, I would say so too. But Northpoint Coffee somehow seems to slide more and more from the cozy and quaint category it once was to the shabby category. Between the lack of ventilation that makes ever patron smell like a burned panini after only sitting and drinking their coffee for five minutes and the scarred, water-stained, wobby tables with torn, dirty, cushionless chair cushions, you feel that Northpoint Coffee is not on the verge of becoming a cool underground coffee shop for locals only, but rather, on the verge of going belly up.

The service stinks (and its not the burned paninis), so expect to wait at least 20 minutes on an average weekday for your grilled cheese. Add on another 10-15 minutes if its a weekend and swallowed up by the bridge and tunnel bikers from all over the bay area. The cushions of the couch look like something that might have not been washed since your grandmother last visited the place when she was a young girl and the coffee accoutrement area consists of paper napkins still in the plastic bag they were shipped in and various milk containers floating in melted ice with labels on them that can no longer differentiate what is actually within the container.

To give Northpoint some credit, they do offer a better selection of teas that some cafes do not (namely: Mighty Leaf Tea) and they do serve your drinks 'for here' in brightly mustard colored coffee cups and tea mugs. Back when I drank coffee, I also remember their quality of coffee far exceeds watery Starbucks quality (which I guess doesn't take much, but hey, its a check!). The food is also not that bad, although not mind blowing. I would call it dependable or solid at best, but with the caveat that you get it unburned (the last two times the boy and I have visited, one of us has ended up with a 1 side burned sandwich). They also even play some good jazz/blues tunes every once and a while over the speaker system. But somehow all the things going for Northpoint coffee get lost between the burned bread smell, the scratched walls in need of repainting and the glimpses into the questionably clean galley kitchen.

With the right management, Northpoint could be the gem that I assume it once was. Unfortunately, until that day, my visits will be far and few between. Namely, only for the lack of crowds that Cafe Treiste garners and the outlets in the wall for my computer will continue to bring me back to Northpoint Coffee once every few months.

Note: Northpoint coffee is not open at night for all you evening cafe goers. Open early morning, but closes circa 5pm each day.

4 comments:

Eric Charles Wentworth said...

It's disappointing when 99.9% of your customers LOVE Northpoint and then some opinionated, hyper-critical jerk writes an unfair review that drives customers away.

He obviously hasn't put his life savings, 80-hour work weeks and all his hopes and dreams into trying to build a business that is a vital and much loved part of the community. Instead, he would rather use our free wi-fi (while probably asking for a cup of hot water so he can use his own tea) and take up a table all day. He would rather sit in our $1,200 cushioned chairs, enjoying one of the best views in the Bay Area, in a warm and cozy environment with original art on the walls---and bitch.

He complains about the prices. We looked at other coffeehouses' prices a week ago and learned we are a bit less than most. We also haven't raised prices in three years---despite milk prices being up 18%, coffee up 12%, bread up 20% and cheese up 15%.

Does it take us 15 - 20 minutes to make a panini sandwich lunch from scratch? Yes. Perhaps this person eats primarily at McDonalds but the wait at most restaurants is about the same as ours.

His comments about management changes are just wrong. We have had the same management for three years.

His comments about the coffeehouse looking "shabby" are unfair. In fact, we just spent several thousand dollars refinishing our hardwood floors and wood tables. That's a lot of $3 lattes.

Comments about the cleanliness are also unfair. Unlike most coffeehouses we have a full-time person whose job is to maintain the cleanliness of the operation. I've been in the kitchens of a lot of restaurants that you would never want to eat at again if you saw them. We wouldn't mind if anyone saw ours. It's spotless.

It's Internet "terrorists" like this person who can ruin years of very hard work, the hopes and dreams of an entrepreneur and cost a small business thousands of dollars. If all you want are Starbucks, McDonalds and Barnes & Nobles on every corner---then keep up the good work. You are destroying the independent, interesting businesses that give a community character.

In the meantime, stop taking up one of my tables all day, listening to my free wi-fi, enjoying my beautiful ambiance and gorgeous views of the Bay. Go to McDonalds where you belong---they serve coffee now too.

Unknown said...

methinks thuo doust protest to loudly

Unknown said...

if 99.9% of your customers love you no blog could drive them away.
some times the truth is hard to take.less time in nappa more time at work. the truth will set you free(or jail you)

Unknown said...

Bankrupt. just like the service.